Njomza has a strong, yet unique voice, and I’m inclined to say it’s about as close to perfect as you can get.
You know that feeling you get when you hear a song from a new artist and think I’ve only just scratched the surface? That’s how I feel about Njomza right now. I stumbled across her name through Devault’s “Stay” with Bipolar Sunshine (also a hit), and I’m sure glad I did. Her way of creating emotive melodies has made Njomza one of my favorite female vocalists.
Njomza (Neh-Ohm-Za) is home to 26-year-old LA resident Njomza Vitia, who got her start posting covers on Youtube as a young teen. Her rendition of Mac Miller’s “I’ll Be There” would ultimately land her on Mac’s REMember Music Label. From then she went on to deliver 2 EPs (sad for you and Vacation) and 7 singles, amassing more than 50-million streams worldwide. Oh, and she co-wrote Ariana Grande’s “thank u, next” and “7 rings”… the two are very close. I’d love to see them collaboration project soon.
I want to shed light on her marquee track “Lucky”. Its a slow, emotional piece following a true-to-heart message: cherish the memories you have with your loved ones because they won’t last forever. A theme we can all get behind. Her Griffin Olis-directed music video hits home as well; a black and white reel of her family home videos to drive home the songs message.
She recently released a live version of “Lucky” and it’s just as good as the original, but in it’s own special way. There’s a certain casual nature to the video that I really dig: it’s shot in what appears to be an apartment living room and everyone is in their socks with instruments in lap. It’s an intimate setting that appropriately fits the track. See for yourself below.
Njomza is now in our rotation and should be in yours as well. Take a listen, let us know what you think, and as always, enjoy.
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